I want to share my personal top five takeaways from the course first along with the reason why these were the most significant lessons for me. But might produce reports with actionable results. For example, if you interview lots of people on the same topic and analyze the text you will recognize patterns, which may lead not just to a deeper understanding of the topic and the people. In case you are not familiar with “text analysis” or “qualitative data analysis” it is “the process of deriving high-quality information from text.” ( wikipedia) In other words, if you gather a lot of text (and if you are using NVivo it can be pictures or videos too) using these kinds of tools the right way you can extract knowledge from the data. That’s how I ended up taking the “ NVivo 2018 Essential Training” course by David Rivers on LinkedIn Learning. So when I saw an ad for an interesting-looking job and found that they prefer someone who is familiar with a particular text analysis tool I never used before I jumped on the opportunity to learn more about it.
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